"ECCE HOMO" is an independent designer brand established in China in 2018.
The brand name "ECCE HOMO" comes from the Gospel of John, where Pontius Pilate stands before the crowd after Jesus is scourged, wearing a crown of thorns and a purple garment. It comes from the words chanted.
We chose "ECCE HOMO" as our brand name because we wanted to express our belief in asserting our individuality through irony and self-deprecation.


Through the brand, ECCE HOMO is intended to help people recognize who they are and recognize that each person is unique. It means resisting being guided by destiny and following the mainstream, that everyone is unique, and that one should not blindly follow trends in aesthetics and life in general.